5 Ways To Boost Facebook SEO

When talking about Search Engine Optimization, or SEO, what comes to mind is how high you rank in Google searches. However, there is a new type of SEO that is on the rise- social SEO. As the largest social media platform, Facebook is the perfect place to start working on your social SEO.

What Is Facebook SEO?

Facebook SEO is the practice of optimizing your Facebook content to increase your reach and visibility on the platform. Facebook has its own algorithm that is used to display content that it thinks is relevant to each user, much like traditional search engines. By getting to know Facebook, and your audience, you will be able to make the most out of your Facebook page. Facebook SEO is important not only to help boost your content within the app but to make it easier for your audience to find you and to build brand recognition.

Facebook SEO Tactics:

There are many relatively simple steps you can take to boost your Facebook SEO. One of the first steps you can take (especially when creating your Facebook page) is to focus on your name. If you are already an established business, using your business name is perfectly acceptable. That allows users to easily find you on Facebook and keeps in line with your brand. If you are a new business trying to decide on a name, consider adding the industry you are in with your name. For example, Sweetwater Surf Shop, a local boutique surf shopin Wilmington, NC, lets visitors know exactly what they are. Had they simply named their page “Sweetwater”, they could be perceived as anything from a lemonade stand to a flower shop.

Changing your URL to a customized one that reflects your name is also an easy way to boost your Facebook SEO. Rather than using the randomized URL that Facebook provides you, use a “vanity” URL so users can find you more easily. To change this, simply go to your “About” tab on Facebook, then select “Create Page Username”.

Ad an “About Us” section to your page. It doesn’t have to be long, but give your audience an idea of who you are and why they should care about you. They are more than likely coming to your page for information on you, so make it as easy as possible for them to find that information.

Interacting with your followers is a fun way to boost your Facebook SEO. Social Media is made for socializing- do your best to respond to DM’s, comments, or tags in a timely manner. The higher your engagement levels are, the more your posts and profile will be boosted and the more likely your audience is to interact with you.

Keep an eye on your Facebook reviews. Customers typically write reviews if they had a very positive, or very negative experience. If someone leaves you a positive review, thank them for taking the time to leave feedback and welcome them to shop with you again! If someone was not pleased with their experience, respond to see how you can rectify the situation. Your audience will take note that you actually read your reviews and want them to have a good experience, making them more likely to interact with you.

There are many ways that you can boost your Facebook SEO, but these simple steps can help make a big difference. If you are on Facebook, connect with us here!