How To Cross Post Successfully

Running multiple social media accounts is a challenge that many businesses take on. Having different ways to connect with your audience is a great asset, and can help your sales, customer loyalty, and brand personality grow. However, sometimes you just don’t have time to create unique content for each page. This is where cross posting comes in handy.

What Is Cross Posting?

Cross posting is posting the same, or very similar, content across various social media channels. Cross posting can be used to promote the content you’ve posted on other channels, such as blog posts or videos. It can also be used to simply share the same message on multiple platforms.

Pros And Cons Of Cross Posting:

Cross posting can save you a lot of time, as you are re-purposing content for each channel. If you have an important message, cross posting also helps you reach a wider audience. Cross posting can be especially helpful to small businesses, and new businesses. For new social media channels, cross posting can help you quickly build your profile so that you can start building your audience. Posting the same content helps you build your brand recognition, so your audience will start to learn your personality and look for your future posts.

There are some cons to cross posting that you should keep in mind. Not all post formats will work on every channel, and posting something that is not optimized for a channel looks lazy. Before you cross post, make sure to check character limits, links, and your caption to make sure that it is appropriate for each channel you are posting on. For example, if you want to post a photo with a link to your website, that would be great on Facebook, but not Instagram, as they do not support links in captions and your audience would quickly lose interest. If you cross post too often, your audience might get tired of seeing the same content repeatedly.

Best Cross Posting Practices:

First and foremost, make sure that you take into account each platform you are cross posting to. Consider character limits, the type of content allowed, and how your post will look on each channel. If you do not think your content would work well on a certain platform, you can always offer a link with a short description to encourage your audience to view your content elsewhere!

When cross posting images or videos, edit your caption to reflect the tone of the platform you are posting on. Take your target demographic into consideration, and choose language that they will respond to. If you are posting on a more casual platform, like Twitter, keep your tone light. If you are posting on Facebook, keep it a little more professional. You can share the same message with just a little bit of editing to help keep your audience engaged.

Do a little research to see when your audience is most active on each platform, and post accordingly. Posting during each channel’s peak times will allow you to reach more people, and will help maximize your success.

Cross posting can be incredibly useful if it is done well. Make sure you keep up with your analytics and see what your audience is responding to, and you’ll be set for cross posting success! Do you use cross posting for your business? what is your favorite way to use it?