An effective site search function on an online business’ website is an increasingly important component of a successful digital strategy. These search terms can provide huge insight into user’s behavior and invaluable data to learn from. Forrester Research also found that 43% of visitors navigate immediately to the site search Read more…
When was the last time you looked at the business goals or resolutions you set at the start of the year? How are you progressing towards them? It’s easy to get caught up in the day-to-day hustle of running an online business and lose sight of your goals or get Read more…
Holding consumers’ attention in the digital world is a challenging task, especially for online businesses. In fact, the increasing prominence of social media and heightened internet use has made it difficult for us to stay focused. According to Microsoft Corporation, the average attention span has shrunk from about twelve seconds Read more…
Deciding between an in-house or outsourced e-commerce solution is becoming a constant dilemma for many online businesses. Selecting the right solution is just as important as the product or service being sold. But, how does a business know whether it is in their best interest to build their own in-house Read more…
Product descriptions are an important part of the conversion process. They are considered a final point in the conversion funnel, and a major reason why some users may (or may not) convert. Your product descriptions should effectively sell your products and entice users to click buy or try. These are Read more…