How effective is your social media strategy? Have you ever assessed whether or not your current social media strategy is working for your business? Developing a comprehensive social media strategy is a key tool in helping you manage your online reputation effectively. But, after you start implementing your strategy, you Read more…
To reach a global audience, it has become imperative for online businesses to build an effective cross-border e-commerce strategy. But, in order to do this, a business must adapt the shopping and checkout experience to the actual location of their customer (also known as localization). What is localization? Localization is Read more…
A return policy can make or break an online business. At least 30% of all products ordered online are returned compared to only 8.89% bought in brick-and-mortar shops (Invesp). But, 92% of shoppers say they would buy something again if they were happy with the return policy. With 67% Read more…
With more than $3.5 billion lost to online fraud each year, fraudulent online credit card activity is a growing concern for businesses. Fraudulent transactions are at an all-time high and some reports even indicate online retail fraud in the US alone to rise by 106 percent over the next Read more…