E-commerce is set to have another record-breaking year in 2017. Approximately 80% of Internet users are shopping online and the average consumer spends at least $1,800 per year on the Internet. According to Internet Retailer online spending in the U.S. alone will generate $355 billion in total for Read more…
Every year, businesses begin to check out as the holiday shopping season starts to fade out. The weeks and even months after the holidays can be a slow period for many businesses (online and brick-and-mortar) and are commonly known as the dreaded post-holiday slump. Most businesses do usually lose Read more…
In 2014, Google announced adding HTTPS as a lightweight ranking signal and launched their HTTPS Everywhere campaign. Google and even Mozilla have pushed HTTPS migration hard since then, yet less than 0.1% of websites are secure. Until recently, HTTPS was really only used by e-commerce sites to secure their Read more…
In our blog, The Rise of Multi-Device Consumers, we discussed how it is becoming vital for businesses to deliver a consistent and seamless experience as shoppers move between devices. In the past, it was enough to focus on the “preferred” device or platform of shoppers. But, that is Read more…
Pay-per-click (PPC) marketing can be one of the most effective ways to quickly generate leads and grow your business. But, many companies still have a difficult time unlocking the potential of PPC due to generic mistakes. These mistakes prevent companies from generating a great ROI from PPC campaigns, Read more…