By definition, a landing page “is a standalone web page distinct from your main website that has been designed for a single focused objective” (Unbounce). The objective is to persuade visitors to take actions like signing up for a free account, downloading a free eBook or report, buying Read more…
Fraud can truly be a horrible nightmare for online businesses, especially as the holiday season approaches. The season is almost always the most profitable time of the year for online businesses. Unfortunately, with more than $3.5 billion lost to online fraud each year, it is also a prime Read more…
Although online advertising has never had the best reputation among consumers, many companies, like Facebook and Google, rely heavily on it to finance their operations. Unfortunately, this type of business model is increasingly coming under threat due to the rise in consumers installing ad blocking extensions. Last year, PageFair Read more…
When it comes to choosing which social media platforms a business should utilize, it’s important to select ones that are best for reaching an ideal audience. But, it seems like every few months there is a new up-and-coming platform and dozens end up failing before most people ever hear of Read more…