The Internet has forever changed the way consumers shop. Throughout the past decade, the evolution of technology and the Internet has allowed online businesses to capitalize on consumer needs, enhance customer experience and even increase brand awareness. As a result, online shopping has grown to rival traditional shopping Read more…
Traditionally, the consumer decision journey has always been depicted as a funnel. The funnel served as the primary model for how a prospective customer moves from initial brand awareness to purchase. But, the funnel concept was created long before social media, blogging, or digital content marketing ever existed, so Read more…
A common problem facing most online businesses today is producing great content that continually engages their audience. In order for businesses to differentiate themselves from the competition, their content needs to stay fresh, relevant, and distinctive. It also needs to effectively answer questions so consumers can make informed Read more…
Online fraud is expected to flourish as the US rollouts EMV technology. The transition has made physical credit cards nearly impossible to counterfeit and fraudsters are now turning their attention to online sales. Some reports even indicate online retail fraud in the US alone to rise by 106 Read more…
Many would agree that to be competitive in today’s market, a business needs the ability to accept credit card payments online. By doing this, it can help increase your revenue, customer base and improve productivity. However, accepting credit cards also comes with one important aspect that every business Read more…