Carving out a unique niche for your business is key to growing your customer base. In order to be successful, you will need to understand who your customers are and how your business can better serve them. You will need to connect with them on a personal level Read more…
Last week, BMT Micro attended the Internet Retailer Conference + Exhibition in Chicago, IL. IRCE is the largest e-commerce trade show in the industry that includes a 2 Day Conference & 2 Workshops with a variety of sessions and tracks. The IRCE agenda is curated by the expert editorial Read more…
In our previous blog post [part 1], we discussed the importance of understanding who your existing customers are and how to identify your target audience. Once you have accomplished this, the next task to tackle is creating content that converts and engages your audience. Many businesses make the Read more…
One of the most basic rules of marketing is to know your audience, yet many businesses still struggle to keep existing customers, much less, gain new ones. Today, businesses are putting too much focus on growing lists, fans, and followers instead of building an engaging community. Many attempt Read more…