Six Stages of Lifecycle Marketing

When drawing in new customers and keeping current customers, it is important to be aware of every step of their decision-making process. There are six stages to consider when gaining customers, and encouraging existing customers to return to you when it is time for them to make another purchase. Lifecycle Read more…

Supporting Small Businesses

  Although parts of the world are cautiously starting to re-open, the impact of COVID-19 has been devastating to many small businesses. While some are managing to do alright in these challenging times, many others are worried they will have to close their doors for good. Small businesses are the Read more…