For many business owners and marketers, search engine optimization (SEO) and social media can feel like two completely separate categories. While SEO and social media both need their own distinct strategies, they are more powerful when used together. Aligning these channels helps create greater value, visibility, and relevance for your Read more…
When starting with SEO, many people focus heavily on keywords- and for good reason. The right keywords can make it easier for your audience to find your content and improve your visibility on search engines. However, using the wrong keywords or overloading your content with them, a practice known as Read more…
Social media used to be where you would go to be entertained, or see what people in your network are up to. If you had a question or wanted to find recommendations for a product, you would head to a search engine like Google. These days, the lines between the Read more…
There are many aspects you need to keep track of when running your website, creating content, and boosting SEO. When optimizing your content for your current and potential customers, it can get overwhelming trying to keep up with different metrics and boost your Google ranking. E-E-A-T is a term you Read more…
When talking about Search Engine Optimization, or SEO, what comes to mind is how high you rank in Google searches. However, there is a new type of SEO that is on the rise- social SEO. As the largest social media platform, Facebook is the perfect place to start working on Read more…