These days, there seems to be a product or service for just about anything. With so many options on the market, it can be hard to stand out to your audience. There is something that makes each business unique, and being able to market that is crucial to grabbing your Read more…
Pumpkin spice everything, a chill in the air, and the changing leaves are indicating a new season, For marketers, this is a great opportunity to change up create a new marketing strategy, or refresh your current one. Taking a little bit of time to sit down and map out Read more…
As every marketing professional knows, customer retention is one of the most important things your company can focus on. Retaining the customers you already have saves you money from constantly trying to recruit new customers, helps you with word of mouth marketing, and increases revenue. American Express discovered that retained Read more…
Content marketing as a digital marketing strategy has really taken off in the past few years. As we mentioned in our Top 5 Digital Marketing Trends Expected to Grow in 2015 post, the idea behind content marketing is as companies deliver consistent, ongoing valuable information to buyers they Read more…