For many business owners and marketers, search engine optimization (SEO) and social media can feel like two completely separate categories. While SEO and social media both need their own distinct strategies, they are more powerful when used together. Aligning these channels helps create greater value, visibility, and relevance for your Read more…
Each day, we experience dozens of emotions- positive, some negative- all shaped by our mindset, circumstances, and social interactions. It has been suggested that humans are driven by just four core emotions: happiness, sadness, fear, and anger. When these basic emotions blend, they form a complex spectrum known as the Read more…
Around the holidays, many businesses market their products or services as gift ideas. But not every offering naturally lends itself to being a fun, festive present. However, just because your product isn’t a traditional gift doesn’t mean you can’t join in the holiday spirit! Here are a few ways to Read more…
When running an online business, many companies focus heavily on attracting new customers. While customer retention is crucial for any ecommerce brand, there’s often untapped potential within your existing market. One of the smartest ways to find new customers is by targeting those who currently shop with your competitors. These Read more…
For small or newly launched eCommerce businesses, budgets are often limited. Even well-established companies are constantly searching for ways to cut costs while continuing to promote their products, attract new customers, and maintain profitability. Marketing plays a vital role in every company’s success, but it’s easy to get swept up Read more…