Hashtag 101

  In the age of technology, it is easy to get lost or confused by the ever-changing trends and algorithms. One trend that is not new, but has dramatically risen in popularity over the past decade, is the hashtag. A hashtag is simply a word or phrase without spaces, following Read more…

Running Ecommerce Tests

  Creating a new ecommerce business, or integrating a new product is a fairly simple concept. If you have a good idea, you start a store or add the product. However, the reality is that there is a lot of research that need to happen before you can determine if Read more…

Creating Instagram Captions

As anyone with an Instagram account knows, the platform goes much deeper than simply posting pictures. While posting high quality, cohesive pictures that align with your brand image is very important, there are other factors to consider to fully utilize the app. While Instagram is a visual platform, creating captions Read more…