Usability, as we learned last week, allows your customers easy access to your website, and accomplishing specific goals quickly. This is crucial for the success of your website and for your customer’s satisfaction. Usability testing is the best way to see what areas of your website are strong, and Read more…
If your company has been around for awhile, chances are you have an established brand. Some companies choose to grow and change their brand gradually, while others prefer to remain true to their original image. Once in awhile, these older brands need a bit of an overhaul to help them Read more…
Cart abandonment is a big and frustrating problem for most eCommerce stores. A study by Barilliance found that a whopping 78.65% of online shoppers never check out, leaving items sitting in their carts. One of the best ways to recover abandoned shopping carts is to send out emails to Read more…
One of the biggest benefits of running a successful eCommerce store is the ability to reach anyone, anywhere, any time. Starting sales within your own country is a smart and common move, but now it is easier than ever to expand internationally. Thinking about expanding your business to international Read more…
For small or new ecommerce companies, budgets can be tight. Even established companies often look at new ways they can save money while still promoting and selling products, bringing in new customers, and making more money than they are spending. Marketing is a crucial part of any company’s success, Read more…