One of the main goals of any website is for customers to make a purchase while visiting the site. While not every customer is going to make a purchase each time they visit, it is important to keep an eye on how long customers stay on your site, how many Read more…
The experience that customers have while shopping on your website has a large impact on their decision to make a purchase from you or return in the future. Measuring your user experience (also called UX) can help you determine the quality that your customers are receiving and help you find Read more…
In order to effectively promote your products, you need to have a target customer in mind. Understanding what your customers need and desire helps you make important decision when adding new features, marketing your products, and creating your brand image. Creating buyer personas is the best way to help you Read more…
These days, there seems to be a product or service for just about anything. With so many options on the market, it can be hard to stand out to your audience. There is something that makes each business unique, and being able to market that is crucial to grabbing your Read more…
Creating a website has grown into more than just making aesthetically pleasing pages. While there is a lot that goes in to making your site easy to navigate, keeping your pages updated, and ensuring that you have quick loading times, it is also important to make sure that you are Read more…