When running a marketing campaign, one of the best things you can do is monitor the results you are getting. After putting in time and resources, you expect to see your campaign achieve the goals you have set. Unfortunately, that is not always the case. If a campaign is struggling, Read more…
When trying to boost SEO, promote an ad, or complete any kind of marketing task, you probably use keywords to help reach a wider audience. Sometimes it seems like your keywords are not helping you as much as you’d like, or you are not reaching your desired audience. Keyword Read more…
When Pinterest first came to the web, it was all the rage. Although the platform is not as buzz-worthy as it once was, Pinterest has grown into a space where anyone can share tips, plan events, or find creative ways to solve a problem. From a business perspective, Pinterest allows Read more…
With so many metrics and analytics to keep track of, keeping track of bounce rates is often not a high priority. Other conversions like cart abandonment or total revenue tend to take priority, your bounce rate is not something to overlook. Understanding your bounce rate can help you understand your Read more…
The health of our planet is something that many people are passionate about. Environmental friendliness is not always the easiest or most convenient route, but more and more consumers and businesses have been pledging to make a positive impact. This Earth Day, evaluate the changes you can make to improve Read more…