Pricing Psychology

  No matter what you’re selling, choosing a price for your product or service can be tricky. On one hand, you want the price to bring you revenue and reflect the quality of your product. On the other hand, you want customers to not only be able to afford the Read more…

Building A Customer Base

  Drawing in new customers and sharing your products with a wide audience is often a goal of eCommerce companies. However, one of the best things you can do to have a successful company is to build a solid customer base. Gaining the attention and loyalties of a group can Read more…

How To Optimize Your Mobile Site

  Since the introduction of smartphones, it seems as though customers’ phones have become an extension of them. While screen time is an issue for many, being able to send text messages, order products, or search information is invaluable. With the ease smartphones bring to customers, it is important to Read more…