Drawing in new customers and sharing your products with a wide audience is often a goal of eCommerce companies. However, one of the best things you can do to have a successful company is to build a solid customer base. Gaining the attention and loyalties of a group can Read more…
With the holiday season rapidly approaching, eCommerce stores should be preparing for one of the busiest times of the year. Black Friday, Small Business Saturday, and Cyber Monday kick off the shopping season, and preparing your business ahead of time will help ensure your success and your customer’s satisfaction. Read more…
Since the introduction of smartphones, it seems as though customers’ phones have become an extension of them. While screen time is an issue for many, being able to send text messages, order products, or search information is invaluable. With the ease smartphones bring to customers, it is important to Read more…
Creating a logo, overall brand image, Instagram grid, and most other aspects of your marketing and branding efforts are largely dictated by color. Consider some of the most eye-catching and memorable logos: McDonald’s, Coca-Cola, Starbucks, Target, etc. All of these brands are not only known for their great designs Read more…
After a while, the same marketing tactics can start to feel boring and expected, for both you and your customers. Even if you are routinely posting great content, customers might get bored of seeing similar posts every week. One way to excite customers and reignite your creativity is to Read more…