Coming into the new year, you often hear the phrase “new year, new me”. Many people choose to look at the start of the new year as a chance to make positive improvements on their life, and make a plan to how to reach their goals. As a brand, this Read more…
Building a brand is more than just selling quality products, or having a good marketing strategy. Running a solid business and building a reputable brand are two different accomplishments, and creating a solid brand has incredible benefits. Understanding branding, and learning the steps to create a brand, will help Read more…
No matter how great your company is, you are going to get a negative review every once in a while. Negative customer reviews can be really discouraging and frustrating, but ignoring them will not solve anything. Knowing how to monitor and respond to negative reviews is important in keeping Read more…
Every brand aims to have an identity that is unique to them. Highlighting what makes you stand out from your competitors is one of the best marketing tactics you can use. Branding can seem like a vague concept, but it can make a huge impact on your sales and customer Read more…
Creating a brand has become more complex the more society has progressed. While keeping a focus on creating quality products is still very important, customers are looking for more than just something worth buying. Connecting with your audience can make a huge difference in the success of your Read more…