Having a strong brand identity is important for any business to succeed. Anyone from a freelancer looking to build a personal brand to a large, global corporation needs to have a solid identity to draw in customers. While brand identity is crucial, there are several easy steps you can take Read more…
Part of running a successful brand is getting the conversation going about you- who you are, what you do, and why you do it. Once you start growing, your public perception will grow as well. Monitoring what people are saying about you is important for your growth and brand image. Read more…
When you picture your favorite brand, their logo, color scheme, or eye-catching website are probably the first things that come to mind. Every brand is tied to its visual identity, whether or not they put the effort to make it appealing. However, if you want your brand to reach its Read more…
Coming into the new year, you often hear the phrase “new year, new me”. Many people choose to look at the start of the new year as a chance to make positive improvements on their life, and make a plan to how to reach their goals. As a brand, this Read more…
Building a brand is more than just selling quality products, or having a good marketing strategy. Running a solid business and building a reputable brand are two different accomplishments, and creating a solid brand has incredible benefits. Understanding branding, and learning the steps to create a brand, will help Read more…