When you think of “clickbait”, you probably think of misleading headlines that lead to articles full of unrelated information. Many people use clickbait as a means to get more views on an article or video, making audiences hesitant to click on interesting titles. When used the way it was intended, Read more…
In order to be competitive with your business, you have to know what sets you apart. Know your own strengths and weaknesses, and learn what advantages your competition has. Everyone has room to grow, and learning how your competitors draw in their audience is crucial to your own growth. Running Read more…
Having a strong brand identity is important for any business to succeed. Anyone from a freelancer looking to build a personal brand to a large, global corporation needs to have a solid identity to draw in customers. While brand identity is crucial, there are several easy steps you can take Read more…
Part of running a successful brand is getting the conversation going about you- who you are, what you do, and why you do it. Once you start growing, your public perception will grow as well. Monitoring what people are saying about you is important for your growth and brand image. Read more…
When you picture your favorite brand, their logo, color scheme, or eye-catching website are probably the first things that come to mind. Every brand is tied to its visual identity, whether or not they put the effort to make it appealing. However, if you want your brand to reach its Read more…