Black Friday is one of the single largest shopping days of the year. Customers wake up at the crack of dawn to ensure that they get the best deals on presents for their loved ones, and might even snag a few things for themselves. For small businesses, Black Friday can Read more…
Gift cards have been around for a long, long time in brick and mortar stores, but the idea to create them for ecommerce companies is fairly new. While the general idea is the same, ecommerce gift cards vary from the traditional plastic cards you are most likely familiar with. For Read more…
Every smart company and marketer knows that social media is important for developing your brand, increasing your sales, and keeping in touch with customers. While you might have researched the best social media platforms to use, how to use social media to boost SEO, and even how to research your Read more…
Over one billion people are active users of Facebook. This huge, global platform can be any marketer’s dream or nightmare. While having access to such a huge audience is wonderful, it can also be intimidating and easy to get lost in the swarms of other businesses trying to reach Read more…
Customers appreciate promotions and deals at any time of the year, but around the holidays they have come to expect it. Offering holiday promotions can be one of the best ways to build excitement around your brand and increase sales to help you meet your year-end goals. No matter the Read more…