To build a successful brand, you need to pay attention to little details that might not seem that important. Choosing names for your products might sound like a small detail, but it can be a deciding factor in whether or not a customer makes a purchase. Product names help each Read more…
Out of the 5 billion daily internet users, 77% read blogs regularly. When done well, blogging can be a great way to connect with your audience and boost your ROI. Having a mix of information or entertainment helps get your audience engaged and coming back for more. If you are Read more…
While gaining new customers is a goal for any business, keeping your current customers is not something to overlook. Customers who have already purchased from you are easier to keep, and more likely to shop with you again. Figuring out the customer lifetime value (or CLV) can help you retain Read more…
When it comes to growing your business, loyal customers are your best advocates. They are often happy to share their positive experience with you with their friends and family. Creating a referral program can help you give them an incentive to continue to spread the word about your brand, and Read more…
Whether you are starting a new business or giving your current business a brand refresh, creating a logo is an important part of the process. When you think of your favorite brands, their logos are probably one of the first things that come to mind. Logos are meant to project Read more…