Since the introduction of smartphones, it seems as though customers’ phones have become an extension of them. While screen time is an issue for many, being able to send text messages, order products, or search information is invaluable. With the ease smartphones bring to customers, it is important to Read more…
Creating a logo, overall brand image, Instagram grid, and most other aspects of your marketing and branding efforts are largely dictated by color. Consider some of the most eye-catching and memorable logos: McDonald’s, Coca-Cola, Starbucks, Target, etc. All of these brands are not only known for their great designs Read more…
While many customers and companies are gearing up for Halloween, two other eCommerce holidays are rapidly approaching- Black Friday and Cyber Monday. Although they might seem as though they are still a ways away, preparing for these hectic shopping days will allow you to maximize sales, minimize frustrations, and Read more…
Cooler weather, pumpkin patches, and changing leaves are showing up everywhere- meaning Halloween is right around the corner! “Spooky Season” is a fun term used to describe the weeks leading up to Halloween when fall is in full force. Many social media users proclaim their love for fall and Read more…
With an average of 1 billion people on Instagram each month, using the popular platform should be a no-brainer for eCommerce companies. Instagram is a great place to show off creativity, brand personality, and connect on a more personal level with customers. It is also an ideal platform for Read more…