When looking at your social media engagement, it can be confusing keeping up with the different terms, what you should be looking at, and what matters the most. Two of the terms you will often hear (and need to keep track of) are reach and impressions. While these are similar, Read more…
With so many metrics and analytics to keep track of, keeping track of bounce rates is often not a high priority. Other conversions like cart abandonment or total revenue tend to take priority, your bounce rate is not something to overlook. Understanding your bounce rate can help you understand your Read more…
There are many skills involved with running a successful business, and marketing yourself well. Data and analytics are terms that are thrown around a lot, and it can seem overwhelming knowing what skills you need to perfect. Having analytical skills and using them to better your products and overall Read more…