Email marketing can be tricky to get just right- especially if you are sending out important or exciting information to your audience. Testing your emails before you send them out can help ensure that you are delivering your message in the best way possible. A/B testing is a tried and Read more…
When markers are creating new content, it is easy to rely on intuition as well as what has worked in the past. Whether it’s a new landing page, call-to-action buttons, or an email, we often feel as though we know what our customers like. Rather than relying on your Read more…
For someone who works in marketing or business, it is important to test and measure how your audience is responding to the content you are producing. While there are plenty of tips on how to create and present quality content, there is no magic formula that ensures customers will love Read more…