If your business is looking to increase revenue, the key is to get to know your customers better, understand their emotional triggers and their decision making process. The six principles of persuasion can help your business address how to Read more…
If your business is looking for a more personal way to connect with your customers, exploring a new social media platform could be the answer. Periscope offers an interesting new way to build a community around your brand Read more…
Content marketing as a digital marketing strategy has really taken off in the past few years. As we mentioned in our Top 5 Digital Marketing Trends Expected to Grow in 2015 post, the idea behind content marketing is Read more…
Media is changing and companies are now left having to deal with a variety of publications from traditional print and broadcast media to social media and review sites. So what does this mean? A “one size fits all” approach for Read more…
There are still plenty of consumers out there who aren’t comfortable sharing their financial information while shopping online, no matter how secure the transaction may be. One small glitch in your checkout process could turn some potential customers away from Read more…