Last-Minute Tips To Increase E-commerce Sales This Holiday Season

Whether you’re ready or not, Black Friday and the 2017 holiday shopping season is upon us. The holidays are the busiest time of the year and a huge opportunity to generate sales. By now, your business should have a plan in place to take advantage of the holiday shopping surge. But, it’s never too late to take some last-minute actions.

Here are a few last minute tips that can help drive traffic to your site and increase sales this year.

Clearly highlight your special offer and discounts
Your holiday offers need to grab the attention of your customers as soon as they land on your site. They should be prominent on your homepage and feature calls to action. Compelling call-to-actions can also improve your action rates and overall website performance.

Optimize your top pages and products
Optimize the most popular pages and products on your site. This means reviewing design, speed, call to actions, keywords, content and user experience. Another key step is to ensure the checkout process on each page is simple and clutter-free. This will result in more sales and fewer distractions on your site.

Use exit-intent pop-ups on abandoning traffic
Pop-ups are usually viewed as intruding and invasive. But, exit-intent pop-ups can actually be a great way to convert abandoning site traffic. They can entice holiday shoppers to complete a sale by offering an instant discount code.

The post-Thanksgiving holiday rush is right around the corner, but it’s not too late to give it your all. With seasonal traffic set to spike, use these tips to boost holiday cheer and revenue this season.

Here at BMT Micro we also want to see our vendors get the most out of their holiday season. Our full-service e-commerce solution can be used to set up many different discount schemes, and our experienced customer service staff is here to give your customers a great shopping experience. If you would like to more about our services or how we can help your online business this holiday season, please feel free to contact our vendor services via email at vendors@bmtmicro.com or sign-up for free today.