When the word Analytics is used in the eCommerce world, people are typically referring to Web Analytics. They tend to think of metrics that are associated with analytic tools, such as traffic, bounce rate, new visitors, etc. Web analytics are very valuable and can provide a wealth of insight and Read more…
Whether you are a small, start-up company or a large, well-known corporation, it is always good to continue to be in front of your consumers and on their radar. A recent campaign spreading through Social Media is the ALS ice bucket challenge. This is an example of a perfectly Read more…
We recently published a blog post about keeping your customers safe. The post covered ways that individual companies and developers can keep their customers safe. This includes being PCI compliant and using strong SSL for authentication for your shopping cart. This article reflects the processes and measurement BMT Micro personally Read more…
Customer retention and its importance to one’s business has been discussed in multiple of our blog posts. Customer retention is vitally important to maintain a successful business, but it is not easily achieved. E-commerce companies are constantly striving to gain new customers while encouraging existing customers to continue to purchase Read more…
Language localization is the adaptation of a product to a specific language and culture. It is not just the translation, it is the comprehensive research and understanding of the culture in order to adapt the product to the culture in all aspects. This can include signs, symbols, customs, and other Read more…