In the US, everyone knows the holiday season starts the minute the orange and black Halloween décor is swept off the store shelves and continues through New Year’s Day. As we approach the end of the year with the hustle and bustle of the holidays, making a marketing misstep could Read more…
The final results are in for the November holidays and Adobe Digital reported that online spending on Thanksgiving Day through Cyber Monday in the US reached $11 billion (a 15% increase from 2014). Online spending outside of the US contributed a small but growing percentage of sales, especially Read more…
The holiday selling season is a crucial time for businesses and each new sale is a big deal. However, holiday sales are traditionally viewed as one-time transactions, and few businesses put effort into winning holiday shoppers loyalty to retain them for the long term. As a result, Read more…
The time has come where consumers break out their wallets and spend, spend, spend. Black Friday is here and Cyber Monday is right around the corner. The cyber weekend is a huge event and, this year, the competition will be fierce online. As we mentioned in our blog last week, Read more…
Thanksgiving may be an American holiday, but the day after Thanksgiving (also known as Black Friday) has become a huge shopping day all over the world. But recently things have changed and Black Friday has began to diminish in importance for shoppers. This is due to the fact that major Read more…