To reach a global audience, it has become imperative for online businesses to build an effective cross-border e-commerce strategy. But, in order to do this, a business must adapt the shopping and checkout experience to the actual location of their customer (also known as localization). What is localization? Localization is Read more…
A return policy can make or break an online business. At least 30% of all products ordered online are returned compared to only 8.89% bought in brick-and-mortar shops (Invesp). But, 92% of shoppers say they would buy something again if they were happy with the return policy. With 67% Read more…
With more than $3.5 billion lost to online fraud each year, fraudulent online credit card activity is a growing concern for businesses. Fraudulent transactions are at an all-time high and some reports even indicate online retail fraud in the US alone to rise by 106 percent over the next Read more…
Improving the search engine optimization (SEO) for your website is not a quick or easy task. When it comes to strengthening your digital strategy, there are actually two different methods of optimization a business should utilize – on-page and off-page. These methods are completely different, but they both have Read more…
Every business today, even for those who don’t conduct business online, needs to have strong online visibility. Having this increases accessibility to your business and supports brand awareness, audience building, and additional marketing efforts. Online visibility can be defined as the positioning or ranking of your website in organic Read more…