Over the past decade, the freemium model has become widely used across a number of digital apps, Internet start-ups, and SaaS. “Freemium” (a combination of the words “free” and “premium”) refers to a business model that mixes free services or software with paid upgrades. Unlike a free trial, the time Read more…
Affiliate marketing can be a highly effective sales channel for an online business. When utilized correctly, affiliates can ensure the right messages get to the right people at the right time by capitalizing on the following they have. But, a common issue many businesses face with affiliate marketing is inactive Read more…
Almost 70% of consumers abandon their shopping cart because of a complicated checkout process. But, designing a streamlined checkout process isn’t easy. Even fairly basic mistakes can drive away customers and steal revenue without you realizing it. Fortunately, there are a few simple ways you can significantly improve your checkout Read more…
Choosing the right digital commerce platform for your website can be a tough and overwhelming decision. With so many options available, how do you know which platform is the right choice for your online business? Picking a platform starts with taking a close look at the features you will need Read more…
Launching a new product can be a critical, nerve-wracking time for a business. A poorly planned launch could lead to fewer sales, unhappy or confused customers, and even negative ROI. On the other hand, a well-planned launch could bring a business more sales, happy customers, and a better bottom line. Read more…