Video is becoming the fastest growing form of online advertising today. Video content is popping up in our social accounts, news, articles, and even our emails. People are engaging with videos on countless platforms, and there have never been more opportunities for businesses to connect with their customers. Read more…
Subscriptions are a great way to offer customers a simple and hassle-free shopping experience that extends much further than a one-time transaction. This strategy helps attract more customers, retain them for a longer period of time, and ensures they get billed regularly for a more consistent cash flow. Read more…
At their Performance Summit this May, Google announced what they are calling the “biggest update to ad creative since the introduction of AdWords more than 15 years ago.” With mobile usage rates steadily on the rise, Google has transformed standard text ads with the, now live (as of July Read more…
Over the last few years, there has been a major shift in how consumers browse, research and ultimately buy items online. With smartphones, wearables, tablets, laptops, and desktop computers, consumers have become hyper-connected, cross-device shoppers that browse and buy across all devices. According to Google, 65% of consumers start Read more…
Even in this era of social media and constant connectivity, a Frequently Asked Questions (FAQ) page is still one of the most valuable and powerful tools for online businesses. When used correctly, it can offer tremendous value to consumers by creatively answering their questions. It is the perfect place Read more…