Holiday sales are typically viewed as one-time transactions, but your relationship with these shoppers doesn’t have to end once the seasonal rush is over. While it may be tougher to convert seasonal shoppers into repeat customers, it costs considerably less to try and keep them versus attracting and converting new Read more…
Today kicks off the biggest holiday shopping week of the year, but the start of prime cybercrime season. With revenue expected to surpass the $9.36 billion spent during this time last year, cybercriminals are also preparing their strategies to cash in on it. From phishing emails to malicious links, the Read more…
Whether you’re ready or not, Black Friday and the 2017 holiday shopping season is upon us. The holidays are the busiest time of the year and a huge opportunity to generate sales. By now, your business should have a plan in place to take advantage of the holiday shopping surge. Read more…
Over the past decade, the freemium model has become widely used across a number of digital apps, Internet start-ups, and SaaS. “Freemium” (a combination of the words “free” and “premium”) refers to a business model that mixes free services or software with paid upgrades. Unlike a free trial, the time Read more…
Affiliate marketing can be a highly effective sales channel for an online business. When utilized correctly, affiliates can ensure the right messages get to the right people at the right time by capitalizing on the following they have. But, a common issue many businesses face with affiliate marketing is inactive Read more…