AI Content Creation: What It Is And 4 Tools To Help You Get Started

Artificial Intelligence, also known as AI, has been taking the world by storm for the last few years. It seems as though every week there is a new way to use this technology as it continues to advance. While AI cannot work independently to complete your tasks for you, it can be an excellent tool in content creation when used correctly.

What Is AI Content Creation?

AI content creation is simply using AI tools to help you create your best content. AI-generated content can help you bring your own ideas to life, rephrase copy when you are struggling to find the right words and speed up your overall content creation process. Basically, it can help you make better content in less time by assisting you in executing your own ideas. While AI is getting very advanced, it still does not have that “human” touch, so you still might need to make edits to your content.

How Can AI Help?

If you haven’t tried using AI to help you with your content creation before, you might be wondering what exactly you can use it for. One of the most helpful ways that you can use AI is to generate new ideas. If you are feeling stuck in a content rut and drawing a blank, AI can help get you started. Some AI programs can write an entire post or create an image, but avoid using those features so that your content still stays true to your brand. AI can also help you save time doing research by quickly scanning the internet for answers, giving you an overview of your online presence, helping with basic graphic designs, and assisting with captions.

AI Tools:

There are many AI tools available for use, depending on your budget and needs. One of the biggest and most well-known AI tools is ChatGPT. ChatGPT can understand and produce human-style conversations, help you create an outline, give you ideas for social media posts, and so much more. While ChatGPT is a great tool, remember that it is just a tool, and it is not meant to create all of your content for you.

Google Gemini is not as well-known as ChatGPT, but is another extremely helpful AI tool. Google Gemini can create pictures based off of prompts, track your tasks, and even understand code. It is fairly similar to ChatGPT in its other features, although users may prefer one over the other.

Canva has been rapidly increasing its AI capabilities, much to user’s delight. Instead of calling their AI tools “AI”, Canva creatively refers to them as their “magic studio“. Canvas AI revolves around creating visual content, although you can also ask it to help you create a caption, rewrite a headline, or expand of what you have already written. While there are too many features to cover, Canva’s magic studio is a must for anyone who regularly creates content.

Jasper is another popular AI platform. What makes Jasper unique is that they specialize in understanding the tone of your brand, meaning that you will get consistent content when you ask them for social media captions, scripts, and anything else you need help writing. Jasper can also translate your content if you want to expand your global reach.

AI tools will not be slowing down any time soon, and adding them to your content creation strategy can help save you time and improve your content. Make sure to double-check anything that AI helps you create, and use it as a helping tool, not a replacement for human-made content. Do you use AI? What is your favorite AI tool?