The Basics Of Social Media Integration

Social media integrations are one of the keys to marketing success. We know that audiences have shortened attention spans, and want information as quickly and easily as possible. If you are already investing time and effort into your social media platforms, integrating that social content across all of your channels can help you make the most of your time and efforts.

What Is Social Media Integration?

Social media integration is the process of connecting your brand’s social media presence across all of your channels. This can be done in several ways- by including clickable social links on your website or blog, embedding social media posts in articles or blog posts, or including links to your socials in emails. Social media integration allows your audience to easily find and access your social media profiles, without having to search.

Benefits Of Social Media Integration:

Social media integration helps you get the most out of your content by making it easy for your audience to discover. If someone is interested in your website and wants to learn more, the next place they are likely to look is your social media platforms. By leading them directly to your social media profiles, you are increasing the value of your content and expanding your reach.

Social media integration also helps with your social proof. Whether a customer creates content about your brand, comments or shares your post, or even just follows you, it helps build trust. Potential customers often look at what others are saying about your brand, and social media is somewhere that they can typically find honest reviews and opinions. Seeing positive reviews can help sway them to follow through with a purchase they are on the fence about, so make it easy for them to see what your customers are saying!

Examples Of Social Media Integration:

One of the best examples of social media integration is share buttons for all of your social media accounts on your website. If you take a look at BMT Micro’s website or blog, you will see links to all of our social media accounts. This allows visitors to easily find us on other platforms, take a look at our content, or see what people have to say about their experience with us. Share buttons are pretty standard, so if you do not have them on your website, now is the time to add them.

If you sell physical products, creating shoppable posts is a huge asset to you. Although this technically starts on social media, connecting your e-commerce website and allowing shoppers to make a purchase without leaving the app can help dramatically boost your sales. Not only do they love the ease of this process, but they are able to see pricing and purchasing options with a single tap. Instagram and Facebook are especially great platforms for creating shoppable links.

Social media has a lot more to do with customer service than you might realize. Many potential customers will ask questions under social media posts, or send you a DM rather than calling or emailing. Even if you need to direct these messages to your customer department, make sure that you respond to these comments and messages. Neglecting to do so can damage your reputation by making it appear that you do not care enough to get back to your customers, and can drive away other potential customers who see these unanswered comments.

Chances are, you have already been doing some social media integration without even realizing it. It is important to regularly update and check up on your social media integrations to make sure that everything is running smoothly. Taking these steps will help you get the most out of your marketing efforts, reach a wider audience, and help you gain and retain customers.