Over the past several years, businesses have started offering deals online right after Halloween to attract seasonal shoppers and drive more holiday sales. Even with this extended discount period, traditional holiday shopping days like Black Friday and Cyber Monday continue to be strong in sales. But, with the emergence of Read more…
Social media can enable an online business to achieve many of their marketing goals. That is when it is used correctly. Your presence on a social network should be purposeful and your social efforts need to be well-thought out. Otherwise, you can end up wasting valuable time on a platform Read more…
Two of the greatest challenges for SaaS businesses are poor user adoption and the lack of perceived value by customers. This is why an essential part of selling a SaaS solution is demonstrating your software’s continued relevance and value to customers. If you aren’t doing this successfully, customers may find Read more…
What is your online business currently doing to keep customers engaged and coming back after the first sale? Are you encouraging repeat purchases or utilizing ways to build customer loyalty? Just offering a great product or service is not enough to build a loyal customer base these days. If you Read more…
Right now many online businesses are starting to create their marketing budgets for the upcoming year. But, determining the amount of money that should be allocated to your budget can be a challenging process. It can be easy to spend too little on marketing, but it is also possible to Read more…