If you sell digital goods or services, especially to European consumers, you are most likely well aware of Value Added Tax (VAT) and the new changes that were put into effect on January 1, 2015. These changes brought new responsibilities for online businesses in terms of understanding the liabilities Read more…
Most online businesses are obsessed with traffic generating strategies (like SEO, content marketing, social media, etc,), but they completely ignore their site’s conversion rate. Website traffic may generate sales, but conversion rates ultimately determine a business’s overall profitability. Even fairly basic errors can be costly for an online business Read more…
Even if you don’t use it, you are probably aware of Snapchat or have least heard of it. The mobile application was initially released in 2011, but has quickly grown in popularity over the last few years. Snapchat has turned into a $10 billion company and a full-fledged social Read more…
The great thing about being an online business is that reaching international markets has become easier than ever. Typically, most businesses start local and when their sales begin to increase, they consider moving operations into other countries. But, going global with your business can be a high Read more…