If your company has been around for awhile, chances are you have an established brand. Some companies choose to grow and change their brand gradually, while others prefer to remain true to their original image. Once in awhile, these older brands need a bit of an overhaul to help them Read more…
For something fairly small, logos hold a big impact. How can you effectively summarize your brand with one little image? While your logo does not determine the fate of your company, putting thought and effort into it can help spur growth and draw in new customers. Logos are used Read more…
When establishing a new company, you need to make your name and brand well known throughout your target market. This is typically done with a branding strategy. Branding is the process of coming up with a name, image and possibly slogan unique to your products and services, which consumers will Read more…