At the heart of any successful business is the goal to attract new customers, and keep the ones they already have coming back. However, not every online shopper is looking for the same thing. Understanding the different types of customers can help you tailor your approach, meet their unique needs, Read more…
When you think about conversions for your brand, you probably think of customers making a purchase or scheduling a service from you. These types of conversions are called macro conversions, and tend to be the end goal when creating your strategy. Sometimes it is more beneficial for you to play Read more…
While gaining new customers and expanding your reach is a very important aspect of growing your business, it is just as important to focus on getting customers to come back. New customers can be wary about purchasing your products for the first time, but repeat customers know and trust you. Read more…
Knowing what is motivating customers to make a purchase can be tricky. People are looking to buy products for their own personal reasons, but there are eight common categories that drive shoppers to make a purchase. By understanding the basic types of buyer motivation, you will be aware of what Read more…
Online shopping presents customers with many options- sometimes so many that it can get overwhelming. It is not uncommon for shoppers to visit your store, get distracted, and forget why they were there in the first place without making a purchase. If shoppers have shown interest in your products without Read more…