People love to talk and express their opinions, especially when they can do it online. Chances are, people are talking about your brand, whether you are aware of it or not. Tracking your social mentions is important if you have any kind of online presence, and it is easier to Read more…
If you’ve ever recommended a restaurant, shared your favorite clothing brand, or introduced someone to a product that has positively impacted your life, you have participated in word-of-mouth marketing. Word-of-mouth marketing is a powerful tool that is often underutilized. While many customers will share their recommendations without any prompting, there Read more…
While gaining new customers and expanding your reach is a very important aspect of growing your business, it is just as important to focus on getting customers to come back. New customers can be wary about purchasing your products for the first time, but repeat customers know and trust you. Read more…
Online shopping has grown rapidly in popularity for good reason- it offers convenience and a huge variety of options that are not always available to customers in-store. However, online shopping lacks the human connection and trust that traditional stores offer. With so many scammers and businesses that do not deliver Read more…
One way to help your business succeed is to find your niche. Finding your niche can help guide you in how you should be advertising, what platforms you should be using, and how you can best reach your target audience. If you want to identify your niche and learn the Read more…