With customers spending hours a day online browsing social media, it makes sense to keep a strong presence on the platforms they are using. With all of the spent creating visible content, there is one popular platform that is often overlooked: LinkedIn. LinkedIn is a powerful tool when used Read more…
Usability, as we learned last week, allows your customers easy access to your website, and accomplishing specific goals quickly. This is crucial for the success of your website and for your customer’s satisfaction. Usability testing is the best way to see what areas of your website are strong, and Read more…
Have you ever used Snapchat filters on a selfie, virtually designed a room through an app, or tried to catch a Pokémon? These are some examples of augmented reality, a fun and accessible tactic more and more ecommerce companies are starting to use. Augmented reality has been around for Read more…
If your company has been around for awhile, chances are you have an established brand. Some companies choose to grow and change their brand gradually, while others prefer to remain true to their original image. Once in awhile, these older brands need a bit of an overhaul to help them Read more…
Cart abandonment is a big and frustrating problem for most eCommerce stores. A study by Barilliance found that a whopping 78.65% of online shoppers never check out, leaving items sitting in their carts. One of the best ways to recover abandoned shopping carts is to send out emails to Read more…