When you think about conversions for your brand, you probably think of customers making a purchase or scheduling a service from you. These types of conversions are called macro conversions, and tend to be the end goal when creating your strategy. Sometimes it is more beneficial for you to play Read more…
Think of a few of your favorite brands, and why they stand out to you. Their product or service is probably what comes to mind first, but what you might not realize is how their brand voice is a big factor. Brand voice plays a large role in how your Read more…
Building a brand is essential to the success of your company. While customers want quality products or services, they also want you to sell them on experiences, feelings, and ideologies. Good branding not only encourages customers to purchase from you, but it keeps them coming back. What Is Branding? Branding Read more…
Whether you are starting a new business or giving your current business a brand refresh, creating a logo is an important part of the process. When you think of your favorite brands, their logos are probably one of the first things that come to mind. Logos are meant to project Read more…
Consistent branding is crucial for success in your business. It improves the overall customer experience, makes you recognizable, and helps set you apart from your competitors. Brand consistency takes a little bit of work in the beginning, but once you have a solid brand, it is easy to keep up Read more…