Building a brand is essential to the success of your company. While customers want quality products or services, they also want you to sell them on experiences, feelings, and ideologies. Good branding not only encourages customers to purchase from you, but it keeps them coming back. What Is Branding? Branding Read more…
Whether you are starting a new business or giving your current business a brand refresh, creating a logo is an important part of the process. When you think of your favorite brands, their logos are probably one of the first things that come to mind. Logos are meant to project Read more…
Consistent branding is crucial for success in your business. It improves the overall customer experience, makes you recognizable, and helps set you apart from your competitors. Brand consistency takes a little bit of work in the beginning, but once you have a solid brand, it is easy to keep up Read more…
When you think of “clickbait”, you probably think of misleading headlines that lead to articles full of unrelated information. Many people use clickbait as a means to get more views on an article or video, making audiences hesitant to click on interesting titles. When used the way it was intended, Read more…
In order to be competitive with your business, you have to know what sets you apart. Know your own strengths and weaknesses, and learn what advantages your competition has. Everyone has room to grow, and learning how your competitors draw in their audience is crucial to your own growth. Running Read more…