For something fairly small, logos hold a big impact. How can you effectively summarize your brand with one little image? While your logo does not determine the fate of your company, putting thought and effort into it can help spur growth and draw in new customers. Logos are used Read more…
As every marketing professional knows, customer retention is one of the most important things your company can focus on. Retaining the customers you already have saves you money from constantly trying to recruit new customers, helps you with word of mouth marketing, and increases revenue. American Express discovered that retained Read more…
First impressions, good or bad, are lasting. And while you can overcome a bad first impression, it is much better to start off a relationship on the right foot. The same goes for starting a relationship with your customers. After creating a stellar Homepage and About Us page, customers Read more…
Chances are, you have watched internet videos at some point. With a range from silly, to how-to videos, to the newest trends, online videos often have a little something for everyone. With platforms such as Youtube becoming so popular that there are documentaries being made about it and younger Read more…
Online shopping has seen a huge rise in popularity, and has become the preferred shopping method by most customers. Although a few stores choose to stay brick-and-mortar only, customers can now purchase everything from groceries to home supplies to cars online. With all of the ease of online purchasing, Read more…