Although social media platforms have become a popular method of communication, email marketing is still alive and well. Most brands still send emails to alert their audience of company news, new items, or exciting sales. However, with email marketing comes the dreaded spam folder. Getting your emails sent to your Read more…
With scams and false advertisements growing by the day, it can be hard to build trust with your audience, especially if you are a newer brand. Even if you are doing everything right, new customers might be wary of your brand without doing a little of their own research. Using Read more…
Email marketing can be tricky to get just right- especially if you are sending out important or exciting information to your audience. Testing your emails before you send them out can help ensure that you are delivering your message in the best way possible. A/B testing is a tried and Read more…
With the busy holiday season almost upon us, customers are gearing up to start their holiday shopping. Black Friday, Small Business Saturday, and Cyber Monday always see a huge rise in sales. Companies need to be prepared to stand out and offer sales. If you are still working on your Read more…
When drawing in new customers and keeping current customers, it is important to be aware of every step of their decision-making process. There are six stages to consider when gaining customers, and encouraging existing customers to return to you when it is time for them to make another purchase. Lifecycle Read more…