At the heart of any successful business is the goal to attract new customers, and keep the ones they already have coming back. However, not every online shopper is looking for the same thing. Understanding the different types of customers can help you tailor your approach, meet their unique needs, Read more…
Reaching your audience is a challenge that any business faces. Reaching them organically can be an even bigger challenge. With so many platforms pushing ads and boosted posts, it can seem like your organic content is getting lost in the mix. While organic reach isn’t as easy as paying platforms Read more…
AI seems to be everywhere you look, and it isn’t going to slow down anytime soon. Some people swear by it, while others are a little wary. While AI is not a replacement for human-made content, it can be a helpful tool in your digital marketing strategy. AI In Read more…
It is common to hear that you need to optimize your website in order for it to be successful. While this is true, it is also possible to go too far and over-optimize your website. Keyword stuffing, too many CTA’s, and overwhelming design elements can hurt your website even more Read more…
If marketing on Facebook is a challenge for you, you are not alone. Increased competition means that organic reach is declining, and audiences are becoming harder to engage with. While it might feel impossible to reach your audience, with a little strategy adjustment you can increase your Facebook engagement. What Read more…