Out of the 5 billion daily internet users, 77% read blogs regularly. When done well, blogging can be a great way to connect with your audience and boost your ROI. Having a mix of information or entertainment helps get your audience engaged and coming back for more. If you are Read more…
Valentine’s Day is a big commercial holiday and a great opportunity for you to spread the love. While Valentine’s Day used to be all about romantic love, over the years it has grown to include every kind of love. Here are some ideas on how you can market your company Read more…
Email marketing can be tricky to get just right- especially if you are sending out important or exciting information to your audience. Testing your emails before you send them out can help ensure that you are delivering your message in the best way possible. A/B testing is a tried and Read more…
When drawing in new customers and keeping current customers, it is important to be aware of every step of their decision-making process. There are six stages to consider when gaining customers, and encouraging existing customers to return to you when it is time for them to make another purchase. Lifecycle Read more…
When creating a content plan for social media, it is easy to overlook LinkedIn. Since LinkedIn specializes in networking and professional development, rather than entertainment, many businesses overlook the potential audience they could gain. LinkedIn boasts over 930 million members across 200 countries and is a great resource for building Read more…