People love to talk and express their opinions, especially when they can do it online. Chances are, people are talking about your brand, whether you are aware of it or not. Tracking your social mentions is important if you have Read more…
If you’ve spent any time on social media, you have probably noticed a huge increase in short-form videos. Audience’s attentions spans have gotten shorter and shorter, with the average attention span being a whopping 8.25 seconds. Creating short-form videos can Read more…
If you’ve ever recommended a restaurant, shared your favorite clothing brand, or introduced someone to a product that has positively impacted your life, you have participated in word-of-mouth marketing. Word-of-mouth marketing is a powerful tool that is often underutilized. While Read more…
Trying to appeal to your social media audience can be a daunting task, especially with so many demographics and topics available. While you could try to cover a little bit of everything to please everyone, narrowing down the topics you Read more…
When customers are shopping, whether it’s for something that they need or a fun treat to brighten their day, they are going to make sure that they are getting a good deal. While it is important to make sure that Read more…