How To Get The Most Out Of Your Social Media [Infographic]
As we mentioned in our previous blog post, Top 5 Digital Marketing Trends Expected to Grow in 2015, companies are now provided with an assortment of social media platforms that allow them to produce engaging content and build their audiences across more channels than ever before. This can include company news, new products or services, product updates and reviews, promotions, or how-to videos. The constant buzz around social media is resulting in a pressure for companies to have a presence on every social platform. In theory, this may seem like a good idea, but in reality not every business needs a presence on every platform. When it comes to choosing which platforms to utilize, select one that offers the best potential for reaching your customers and truly makes sense for your company. Certain companies will prosper on visually rich sites like Pinterest, Instagram, and YouTube, while other may have more success sharing descriptive content, such as blog posts, on Google+, Facebook, Twitter and LinkedIn for more networking opportunities.
If you are already managing profiles on multiple social platforms, chances are you have became familiar with the different levels of upkeep for each. Before joining any platform it is wise to do a little research to find out what the posting norm is and the time you will need to commit to each post. Most companies cannot be amazing on every platform; that takes a huge amount of time and resources. Simply because a platform exists, it does not mean it is right for your company.
Before choosing whether to Tweet or Pin, take a look at your company and its goals. Is your goal to expand your network of contacts? Twitter or LinkedIn are both great for networking and relationship building. Your goals for social media should dictate which platforms you choose to join and the ones you decide not to. Take the time to formulate a plan for your content once you have figured out what platforms work best for your company. Social media should always be used to enhance the work you do, so make sure the platforms you choose can be filled with useful content to engage your audience.
Once you have signed up and started posting on your platforms, it is important to continue to keep up with them. Social media only works if you stay involved. We have seen plenty of articles out there that try to break down exactly what, when and how to post to get the most out of what you are sharing on social media. Most companies learn from trial and error, as well as researching what other successful brands have done. Fortunately, if you are looking for something to easily reference, MyCleverAgency, has created an infographic on how to create perfect post on LinkedIn, Blog, YouTube, Tumblr, Vine, Google+, Facebook, and Twitter.
This is just the framework meant to get you started with your social media platforms. If you are a vendor with BMT Micro and you need help with your Social Media Marketing, we may be able to help. If you would like to learn more about the services we offer, please contact our Marketing Specialist via e-mail at leah@bmtmicro.com for more information.
