If you’ve ever recommended a restaurant, shared your favorite clothing brand, or introduced someone to a product that has positively impacted your life, you have participated in word-of-mouth marketing. Word-of-mouth marketing is a powerful tool that is often underutilized. While many customers will share their recommendations without any prompting, there Read more…
Trying to appeal to your social media audience can be a daunting task, especially with so many demographics and topics available. While you could try to cover a little bit of everything to please everyone, narrowing down the topics you discuss can help your brand in the long run. Content Read more…
When customers are shopping, whether it’s for something that they need or a fun treat to brighten their day, they are going to make sure that they are getting a good deal. While it is important to make sure that your every day pricing reflects the value of your products Read more…
Creating content for your brand is an important, but time-consuming task. On top of that, your audience wants to hear from actual customers what they like (or don’t like) about your products and if they actually do what you claim they do. Fortunately, customers are producing more content than ever Read more…
While gaining new customers and expanding your reach is a very important aspect of growing your business, it is just as important to focus on getting customers to come back. New customers can be wary about purchasing your products for the first time, but repeat customers know and trust you. Read more…