Tracking your social media performance isn’t difficult. Looking at the number of views, likes, comments, and saves is pretty straightforward. Knowing what to do with that information is a different story. Although plenty of businesses get by without tracking their Key Performance Indicators (KPIs), if you want to have the Read more…
Instagram is all about creating and sharing visuals that reflect your brand. Posting photos, videos, graphics, and Stories that you think your audience will love takes time and effort that are well worth it, but can get overwhelming. Re-posting content from other accounts can help take some of the pressure Read more…
When setting up or refreshing your social media profiles, it might be tempting to skip the bio, either leaving it blank or simply adding a link to your website. Your bio is one of the first impressions your audience gets, and it can be the deciding factor in whether they Read more…
With countless options available online, customers can easily feel overwhelmed and anxious when trying to find the right product. This is especially true when they’re considering a purchase from a new or unfamiliar company. Doubt and hesitation can make them reluctant to try something new and turn back to what Read more…
Running an eCommerce business is no small feat. Whether you’re just starting out or have years of experience, it takes time, effort, and plenty of trial and error to truly get the hang of it. By understanding the common mistakes that other businesses make, you can avoid many of the Read more…