One of the key elements in successfully running a business is grasping your customers’ needs and understanding their “journey” to making a purchase with you. Although the term “journey” might sound like a long process towards a final product, the truth is that this process often unfolds quickly. Buyers may Read more…
At the heart of any successful business is the goal to attract new customers, and keep the ones they already have coming back. However, not every online shopper is looking for the same thing. Understanding the different types of customers can help you tailor your approach, meet their unique needs, Read more…
Reaching your audience is a challenge that any business faces. Reaching them organically can be an even bigger challenge. With so many platforms pushing ads and boosted posts, it can seem like your organic content is getting lost in the mix. While organic reach isn’t as easy as paying platforms Read more…