When drawing in new customers and keeping current customers, it is important to be aware of every step of their decision-making process. There are six stages to consider when gaining customers, and encouraging existing customers to return to you when it is time for them to make another purchase. Lifecycle Read more…
Running a successful eCommerce business takes a lot of time, effort, and dedication. There are products to promote, social platforms to run, and statistics to track. With so many things to keep up with, it is easy to overlook small mistakes that might be hindering you from reaching your full Read more…
Knowing what is motivating customers to make a purchase can be tricky. People are looking to buy products for their own personal reasons, but there are eight common categories that drive shoppers to make a purchase. By understanding the basic types of buyer motivation, you will be aware of what Read more…